A brand manual is a manual that instructs a business team on how to represent its brand. A brand manual can be assumed as a guide that includes all the relevant information that an employee would need to know when creating content for the brand.
Inside your branding manual, you will get a table with all the document content.
An introduction and a summary of the guide.
The brand standards, are an explicit reference of how to implement the brand to the content.
On the brand manual, your team can check, for example, all the colors applications, how to be used in each case, and a glossary with definitions of design terms used in the manual you may, not be familiar with.
- Make the company more attractive
- Differentiate yourself from the competitors
- Add more value to the business
- Align team communication